Details
01. Client
Abacus Cooperativa
02. Deliverables
TV advertising, Radio spots, Retail advertising
03. Role
Creative direction, art direction.
Case Study
04. Description
Toys are simply mere objects until they fall into the hands of children. It is children who, with their gaze, give toys all their power and turn them into artifacts to travel to distant galaxies or to build imaginary worlds.
In this campaign we wanted to convey the sincere commitment that Abacus makes by integrating play as an essential part of the education and growth of our children. Because by playing you learn to live.
05. Our solution
For the third year in a row, Abacus has given us the opportunity to weave magic into their Christmas campaign! This year, we’ve delved even deeper into the heart of childhood, putting children and their play universe at the center of it all. Abacus shares our conviction in play as a vital tool for the growth and education of the little ones.
In this campaign, we celebrate the joy of play, where every laugh, every moment of concentration and every flash of creativity become key pieces in children’s development. We have created a world full of adventures where toys are not just objects, but catalysts for learning and fun.
Abacus and our team share the vision that play is the vehicle through which children discover, explore and understand the world around them. We are delighted to collaborate again with a brand committed to the well-being and comprehensive development of the little ones, through the most powerful tool they have: play!
