Details
01. Client
Abacus Cooperativa
02. Deliverables
TV advertising, Radio spots, Retail advertising
03. Role
Creative direction, art direction.
Case Study
04. Description
The idea in this two campaigns was to find an Abacus self expression. To communicate summer holidays and the return to school through the eyes of a pack of kids, with lots of energy an vibrance.
Summer holidays and the return to school are probably the most exciting moments in the year for kids. And Abacus stores offer all kind of stuff, form toys and water games to books and school supplies so kids can enjoy the most at the same time they stimulate their minds and souls.
05. Our solution
Two films with a dizzying pace. And a mix of different filming techniques to find the brand’s own style of expression. In which the action is the driving force of the narrative.
