Details
01. Client
Abacus Cooperativa
02. Deliverables
TV advertising, Radio spots, Retail advertising
03. Role
Creative direction, art direction.
Case Study
04. Description
For the second consecutive year the cultural warehouse chain Abacus trust Vertigo to be in charge of their Christmas campaign.
Much more than a toy store Abacus is a home for all those tireless learners. A place to stimulate their minds and souls. Where there are no limits for their dreams and illusions.
05. Our solution
As it couldn’t be in another way, Abacus Christmas campaign has all the ingredients that are supposed to be: a magic feeling, the warmth of a home… even that Harry Potter look alike tune. However, what makes this an Abacus campaign is the tenacity story related. Curiosity, the insatiable will for discovering and the need of accomplishing a purpose is the engine that pushes our heroine.
