Web graphic design and responsive design.
Creative Direction, art direction, copywritting and graphic design.
One of our challenges at the digital level was the design of the brand’s website. The goal was to position Schweppes as the leading brand for the gin & tonic experience, and in areas like food and cocktails.
05. Our solution
One of the decisions taken was to use the website as a forum to feature content that helped to organically position the brand in these areas, thereby bolstering SEO. And, if we wanted to modernise and upgrade the brand at the awareness level we also had to create a design that conveyed “premiumness.”