Social media content such as photography and videos.
Creative Direction, art direction, graphic design and photo & video shooting production.
Schweppes’ communication goals were to generate connection and consideration. To this end we had to supply their social networks with content relevant to their consumers. It could not be content focused only on the brand and product. Rather, it had to focus on the gin & tonic experience, and “premiumness”; that is, brand experiences and areas. In addition, through this content we had to “modernize” the brand, not only at the visual level, but also at that of brand awareness and, above all, build credibility.
05. Our solution
We generated content for an annual plan, taking care of the conceptualisation, art direction and production of both photographic and graphic content.