Comme des Garçons Parfums Group Puig
Branding, Digital press dossier, Packaging
Creative direction, art direction, graphic design, copywriter and production.
Vertigo Graphix was selected to develop a press kit to introduce the COMME des GARÇONS Pocket Collection of fragrances, a review of the most iconic COMME des GARÇONS fragrances 2, 2MAN, Wonderwood and Amazingreen in a 25 ml. pocket size. The brand held an Instagram photo contest within prescriber bloggers asking them “What’s inside your pocket?”.
05. Our solution
We focused on the iconic shape of the bottle and the idea that there is an occasion for each fragrance to create a press kit including a coffret with the 4 fragrances in 25 ml. size, a poster and a usb memory stick with corporate information.