Digital Campaign, Photography, website activation, social media content and visual Campaign.
Creative direction, Art direction, Graphic Design and copywriter and photos for the digital campaign.
The brief: to create a Christmas campaign to communicate the premiumness of the brand and engage with the target through the social networks and the brand’s website.
05. Our solution
The digital campaign was developed based on different cornerstones, including content for social media in which, through the creation of three special cocktails, we associated the brand with a key time for consumption, like Christmas. We also created an application on the Facebook fan page and the webpage through which fans could create a customisable Christmas card to wish their friends “happy holidays.” From Nov’ 13 till Jan ’14 Bombay Sapphire lit up Spain’s two biggest cities, Barcelona and Madrid, and made them sparkle with a unique and unseen activation full of light, music, fine cuisine, shopping, advocacy, a digital campaign, parties, and PR events.