Anna de Codorníu
Creation of content for social networks for the launch of the Viñas de Anna line of wines.
Creative direction, Art direction.
Viñas de Anna is Anna de Codorníu’s line of wines, a line that includes whites and rosés marketed to two different segments: private consumers and the food service industry.
05. Our solution
To present these products, we opted to address both segments, household and food service, in two different settings. First, we generated a collection of images to be distributed in social networks that clearly show the difference between the two segments. While the images for private consumers showed household situations depicting a group of friends at home, either enjoying an informal meal, having a drink or even cooking, for the food service segment the images suggested a greater degree of sophistication in a setting clearly indicative of a restaurant or a more solemn celebration.
We also prepared a list of suggested food-wine pairings as a sort of mini advocacy plan to help consumers identify the most recommended uses for enjoying these fine wines.