Details
01. Client
Anna de Codorníu
02. Deliverables
Graphic campaign under the “Mediterranean Brunch” concept targeted at the North American market, and creation of content for social networks.
03. Role
Creative Direction, Art Direction, and Photo & Video Production.
Case Study
04. Description
Anna de Codorníu is the flagship brand of the Codorníu winery. Directed more at women, Anna de Codorníu represents the values of a cosmopolitan woman with a certain sophistication and Mediterranean character.
One sign of this Mediterranean character is placing the celebration as the focus of communication. Celebrating living in a land bathed by the sun, celebrating the company of family and friends, and of course, celebrating around a table with the finest foods and a glass of cava in hand.
The goal of this campaign is to invite the American public to experience celebrations in the purest Mediterranean style through Anna de Codorníu.
05. Our solution
To create a graphic communications campaign that will teach American consumers the ins and outs of Mediterranean celebrations and awaken in them the desire to experience them.
To portray a situation in which friends are seated around a table enjoying a delicious meal with a glass of Anna de Codorníu in a unique setting like Barcelona.
In addition to the graphic campaign, we also developed content for social networks intended to give the campaign more depth and to invite consumers to partake in the “Anna de Codorníu Mediterranean Brunch” experience in one of the hundreds of restaurants taking part in this initiative nationwide through an exclusive menu selection.
