Details
01. Client
Anna de Codorníu
02. Deliverables
To define a digital branding strategy and to create content for social networks.
03. Role
Strategic consulting, Creative Direction, Art Direction and production of audiovisual materials.
Case Study
04. Description
Anna de Codorníu is the flagship brand of the Codorníu winery. Directed more at women, Anna de Codorníu represents the values of a cosmopolitan woman with a certain sophistication and Mediterranean character.
The brand contacted Vertigo in an effort to enlist our help in creating both a strategy and content for its digital outlets.
05. Our solution
The first step was the strategic decision of the brand’s territories to define the playing field and to be able to express the brand’s positioning in a way that is clear for consumers.
This decision yielded three areas, Celebration, Fashion and Mediterranean, which were used to build the entire communications proposal, be it engagement activities, co-branding activities, sponsoring, consumer activation or content for social networks.
