Details
01. Client
Puig
02. Deliverables
Visual communication and digital content
03. Role
Creative direction, art direction, photo production
Case Study
04. Description
Agatha Ruiz de la Prada is a famous spanish fashion designer. Their naive designs are bright and colorful and fill our lives with a powerful and optimistic look at life. Both as their clothes, Agatha Ruiz de la Prada fragrances are made for joyful girls. Something than can be appreciate in their packaging and communication.
The team in charge of the brand contacted Vertigo to develop the visual communication for the “Beach Bungalows” edition of the “Floriental” fragrance, a limited edition which packaging was inspired by beach cabins.
05. Our solution
We literally built a model of a beach on the fragrance bottles scale. Mixing different techniques such as collage, wooden miniatures of sun beds, beach cabins and bar, and real beach sand, we created a 3D set with a very crafted and organic atmosphere.
As digital media we made some stop-motion videos, a very suitable technique for this creativity.
