Details
01. Client
Rosa dels Vents
02. Deliverables
Audiovisual campaign (TV spot and digital content for social media) and print campaign
03. Role
Creativity, creative direction and art direction
Case Study
04. Description
For more than 60 years, Rosa dels Vents has been the leading summer camp company in Catalonia. A true benchmark in the educational leisure sector and a name embedded in the memory of entire generations. The challenge for the brand was to maintain this leadership position while adapting its communication to today’s context — reaching families and, above all, connecting with the kids and teenagers who are the real protagonists of the experience.
05. Our solution
At Vertigo, we designed a fresh, energetic and dynamic campaign that broke away from the traditional communication codes of the sector. With a visual language inspired by the content young audiences consume daily —fast transitions, constant camera shifts and surprising points of view— we built a vibrant narrative aligned with today’s digital platforms.
The campaign, deployed across TV, social media and print, placed children at the heart of the story and turned them into the natural ambassadors of the experience. This approach reinforced Rosa dels Vents’ relevance and consolidated its leadership position, giving the brand a contemporary, engaging and authentic voice.
