Social media content: creativity, Gifs and videos.
Creative Direction, Art Direction, Copywriting and Graphic Design.
The communication by the Puig Group aims to raise awareness and connection of the fragrances by the legendary Ibizan club PACHA IBIZA with the target, people who tend to be heavy users of social media. To this end, we had to create a monthly content plan for various countries in Latin America that would meet the communication goals. We had to take into account the cultural differences between these LATAM countries and ensure the content generated aspiration.
05. Our solution
We produced a strategy for the monthly content plan developed via different types of creativity, such as images, copy, videos, gifs, etc., creative pieces that boosted brand awareness and engagement. We also ensured there was a balance in the content between talking about the products and talking about the brand territories, using a tone, look and feel in keeping with the brand but which also conveyed aspiration and status.