Details
01. Client
Calvin Klein
02. Deliverables
Press presentation kit and packaging and sales dossier.
03. Role
Creative direction, art direction, graphic design, copywriter and production.
Case Study
04. Description
Calvin Klein launched REVEAL a new strategic brand on their prestige perfume line on september 2014. They approached us to create a presentation kit to introduce the new fragrance to their sales team.
05. Our solution
Based on the TV commercial we performed a seduction game in which the audience got involved to discover the brand new fragrance. A game in which suggestion and not the obvious plays a fundamental rol.
