Press presentation kit and packaging and sales dossier.
Creative direction, art direction, graphic design, copywriter and production.
Calvin Klein launched REVEAL a new strategic brand on their prestige perfume line on september 2014. They approached us to create a presentation kit to introduce the new fragrance to their sales team.
05. Our solution
Based on the TV commercial we performed a seduction game in which the audience got involved to discover the brand new fragrance. A game in which suggestion and not the obvious plays a fundamental rol.