Branding and packaging.
Creative direction, Art direction & Graphic Design.
International fashion designer Angel Schlesser present Pirouette. The new fragrance is a symbol of dynamism of the youth and the passion for life. Pirouette takes her references in the world of ballet. Our challenge was to create the packaging, logo and look & feel for the new Angel Schlesser fragrance.
05. Our solution
Packaging, logo & look and feel inspiration began at the world of ballet. The design has to be sophisticated, timeless, minimalist and elegant. The girl who inspires the fragrance is a young woman with a strong personality. She likes the opposites the ballet and the rock. We only use two colors: black to express the force and girl’s personality and pink to express feminity. The tulle weave reminds to world of ballet.