Details
01. Client
Puig
02. Deliverables
Branding, Packaging, Video, Visual Campaign and PR photos.
03. Role
Creative Direction, art direction, graphic design and photo & video shooting production.
Case Study
04. Description
David Bustamante is a Spanish pop singer, his breakthrough coming with the reality TV hit Operación Triunfo. Bustamante has enjoyed great success in Spain and Latin America with his eight solo albums. In 2012 the Antonio Puig Group launched its first cologne for him, named Muy Mío, in subsequent years releasing other fragrances endorsed by the celebrity: Muy Mío Sport and a perfume called Muy Mía. Bustamante fragrances are the sales leaders in the Spanish market (by volume).
In 2012 the Antonio Puig Group hired us to create the Bustamante brand, and to launch the first cologne: Muy Mío. The challenge was to launch a low-cost scent with an elegant, aspirational image that elevated perceptions of the celebrity. Our work consisted of creating the brand: from the box and packaging, to the communications campaign, the olfactory pyramid, and the campaign videos. In short, the whole project, from start to finish.
05. Our solution
In 2015 the new fragrance, Esencia in Black, was launched, the cologne for men revealing the singer’s most sophisticated, masculine and seductive side. This positioning transmits the most intimate version of a successful and self-confident man.
TV Commercial
