Content plan to communicate the awards won by Bertolli Green Label and Black Label oils
Strategy definition, creativity, art direction, photo and video production, search for and selection of influencers, website production design
Bertolli is the no. 1 brand for olive oil sales in the world. Positioned as an ambassador for the Mediterranean way of life, Bertolli brings the flavour of Tuscany to millions of homes on the five continents.
For this project we were asked to help Bertolli create a content plan to explain the awards won by their oils at specialised events, turning this into a value proposition for the brand’s consumers.
This content had to be in line with the brand’s positioning of “The recipe is simple”, intended to convey the Bertolli way of life, as well as the concept that it’s easy to cook healthily, without too much fuss.
05. Our solution
Our proposal went in two directions: creating in-house content and looking for influencers to create native content that would be spread via their own channels.
One of the types of content generating most interest on the internet are video recipes, which are positioned as entertainment, not only aimed at domestic and professional cooks but everyone. Based on this premise, the in-house content produced took the form of a series of video recipes whose main ingredient was oil, this giving the dish its distinctive touch. Culinary proposals in the purest Italian style but suitable for all markets the world over. From an olive oil ice cream to pasta salads, different types of bruschetta and marinades.
A global influencer plan was also drawn up. This selected instagramers, bloggers and video bloggers from the main markets, who produced their own recipes using Bertolli oils.