Branding, Packaging, Video, Visual Campaign and PR photos.
Creative Direction, art direction, graphic design and photo & video shooting production.
David Bustamante is a Spanish pop singer, his breakthrough coming with the reality TV hit Operación Triunfo. Bustamante has enjoyed great success in Spain and Latin America with his eight solo albums. In 2012 the Antonio Puig Group launched its first cologne for him, named Muy Mío, in subsequent years releasing other fragrances endorsed by the celebrity: Muy Mío Sport and a perfume called Muy Mía. Bustamante fragrances are the sales leaders in the Spanish market (by volume).
In 2012 the Antonio Puig Group hired us to create the Bustamante brand, and to launch the first cologne: Muy Mío. The challenge was to launch a low-cost scent with an elegant, aspirational image that elevated perceptions of the celebrity. Our work consisted of creating the brand: from the box and packaging, to the communications campaign, the olfactory pyramid, and the campaign videos. In short, the whole project, from start to finish.
05. Our solution
After the success of Muy Mío Bustamante and Muy Mío Sport, 2013 saw the launch of Muy Mía Bustamante, the singer’s first perfume. A scent aimed at very attractive, sensual and feminine women. A tribute to all women. Our collaborative work with the Puig Group involved creating a feminine brand what would transmit all these values, from its packaging, with a design that conveys romanticism and elegance, to the communications campaign, the release video, and the different elements at the points of sale.